Outstanding LCD

We saw some outstanding LCD advertising display units this week at the new Leeds Trinity shopping mall in UK. The units were 'specd' by The Out-of-Home Media Consultancy's Steve Curtis, who planned the all digital media programme for Land Securities. Other units at Trinity include interactive videowalls, bulkhead videowalls and M-Vision units 

DUBAI INTERNATIONAL REVEALS THE WORLD’S LARGEST ILLUMINATED INDOOR ADVERTISING SIGN

Guiness World Records has announced that a new 28m wide by 6.2m high sign, with a surface area of 174m², in Dubai Terminal 3 is the world's largest illuminated indoor advertising sign.

The Sinology Enterprise Co Ltd/JCDecaux developed sign, promoting Nissan, features 183,000 white LEDs.

Eugene Barry, Dubai Airports' senior vice president, commercial, commented: “This project mirrors our own ambitions at Dubai Airports.

"With more than 57 million people passing through the world’s third-busiest airport last year, Dubai International is the perfect location for this record-breaking initiative, and we are delighted that Nissan has chosen our airport to showcase their brand to a global audience.”

GATWICK UNVEILS NEW INTERACTIVE MEDIA WALL

Gatwick has launched its latest customer service innovation – an interactive media wall, designed to entertain passengers via a travel related memory game.

This cutting edge digital opportunity, developed by Eye and Monster Media, employs touch interaction technology.  It is also equipped with an analytics and tracking system that measures direct user engagement and will permit brands to calculate a concrete return on investment for their campaign. The Media Wall is located in the North Terminal departures lounge to ensure optimum engagement via high levels of passenger dwell time.
The installation of the media wall is part of a £1.2 billion investment programme, which aims to transform and improve the travel experience for passengers.

Learn about the latest developments and innovations in Airport Advertising

Where: Passenger Terminal Conference, Geneva

When: 11 April 2013

Over the past 15 years, the annual Passenger Terminal Conference has firmly established itself as the most highly regarded airport terminal conference in the world, with delegates ranging from managers and their teams to CEOs from over 85 countries.

The conference offers the opportunity to address key issues affecting developments, share views, exchange ideas, benefit from the experiences of peers, and seek innovation and solutions.

Advertising is firmly on the agenda with presentations from four expert speakers:

Gary Mey - Schiphol Media

Sarah Parkes - Eyecorp

Hugues Brassard - Aeroports de Montreal

Jérôme Lepage - JCDecaux

The four speakers will present their latest developments and visions for the future. Following the presentations there will be a panel debate chaired by Philip Weake of Compass and questions from the audience. Areas discussed will include:   

-          The latest and best airport advertising concepts and innovations

-          Whether airport retail is an opportunity or a threat

-          The potential from developing technologies including smart phones, QR codes and NFC

DUBAI DUTY FREE APPOINTS DIGITAL MEDIA PARTNER

DUBAI DUTY FREE APPOINTS DIGITAL MEDIA PARTNER

Dubai Duty Free has appointed a specialist digital media partner, Connectiv, to operate advertising screens in and around retail areas.  The company operates 15 screens in Emirates Terminal Three Concourse B and more than 100 digital installations in the new Concourse A. 

By appointing a company with expertise in both travel retail and digital marketing, Dubai Duty Free hopes to maximise the potential advertising revenue and drive sales simultaneously.  The digital media platform enables brands to engage directly with consumers.  Content can be scheduled to target specific passenger groups and to take into account factors such as in-store promotions and activations and time sensitive messages.

 

REDUCE THE AIRPORT CARBON FOOTPRINT

Advances in LED technology have lead to the wider introduction of LED lightboxes into airport advertising and directional signage programmes.  Apart from reducing an airport’s carbon footprint, LED units offer a number of advantages over traditional fluorescent lightboxes:

·         Reduced running costs:  LED lighting is extremely energy efficient and uses a fraction of the electricity used by fluorescent tubes. In an environment such as an airport, where the units are switched on for long periods of time, the saving is significant. 

·         Low maintenance:  LED bulbs have a longer life and need changing less frequently than fluorescent tubes, thus reducing costs for both unit maintenance and bulb replacement.

·         Compact units:  LED requires significantly less depth than fluorescent lighting, allowing units to be slimline, lightweight and offering greater flexibility of installation.

·         Improved light distribution : LED lighting provides uniform brightness  across the surface of the lightbox display.

The Firenze phenomenon

Florence Airport in Italy generates some of the highest advertising sales per passenger in the world. To find out how, you can read Philip Weake's full article in Airport World at

http://viewer.zmags.com/publication/f94191f9#/f94191f9/46