DUBAI DUTY FREE APPOINTS DIGITAL MEDIA PARTNER
Dubai Duty Free has appointed a specialist digital media
partner, Connectiv, to operate advertising screens in and around retail areas. The company operates 15 screens in Emirates Terminal
Three Concourse B and more than 100 digital installations in the new Concourse
A.
By appointing a company with expertise in both travel retail
and digital marketing, Dubai Duty Free hopes to maximise the potential
advertising revenue and drive sales simultaneously. The digital media platform enables brands to
engage directly with consumers. Content
can be scheduled to target specific passenger groups and to take into account
factors such as in-store promotions and activations and time sensitive
messages.
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