Media Frankfurt unveils biggest digital airport advertising space in Europe

Media Frankfurt launches 100sq m LED screen

British Gas launches the world's first digital airport advertising campaign that uses live flight data to target British travellers

Live flight data used to target British travellers

The Evolution of the Travel Media Experience

A thought provoking article by SPYROS MALIADIS of Talon Outdoor

Heathrow T5 Samsung campaign

The 2-week Samsung campaign at LHR T5 was both striking and interesting. By taking over the majority of sites on departures – both digital and static – Samsung would certainly have been noticed by a sizeable proportion of passengers. The strapline ‘Welcome to Terminal Samsung Galaxy S5’ might have been a little cumbersome, but LHR’s willingness to allow a sponsor to be integrated into official signage is to be commended. It would be even more interesting to learn media costs, if research was carried out and how Samsung itself evaluated the initiative. Full naming rights – at least at terminal level – may not be that far off!

Bloomberg Hub launched at London City Airport

London City Airport has launched the world’s first Bloomberg Hub, providing a unique experience to passengers as they wait for their flight.

The Bloomberg Hub is aimed at business travellers, which make up 61% of the airport’s 3.4 million passengers, and provides news, data and information. It is comprised of five main elements: The Media Panel, The Media Ticker, The Lounge, The Media Wall, and Wi-Fi sponsorship, all of which carry up to date information from Bloomberg.

The Media Panel is located at the entry point to security.  It consists of six ultra-high-definition 55-inch digital screens carrying tailored messages according to the time of day.

The two Media Tickers have a combined length 130m-long. One is located pre-security and the other in the atrium beyond security. The display streams market news and financial information. 

In The Lounge, passengers can choose from different zones to work, relax, network or prepare for their day. In the ‘work’ zone, passengers have free access to tablets, pcs and international charging stations.

The Media Wall is central to the Lounge. As well as permanent displays for departure information, the 7.2 x 3.1m digital display delivers market news, travel information, Bloomberg television and promotional content.

By sponsoring the Wi-Fi at City Airport, Bloomberg has the opportunity to connect with passengers directly on their mobile devices.

The Bloomberg Hub will remain at the airport for 3 years.

Mumbai Airport's new state-of-the-art Terminal 2 unveiled

Mumbai Chhatrapati Shivaji Airport is set to open its new world class Terminal 2 in February.
Compass is very proud to have worked with MIAL on the advertising program.

http://www.youtube.com/watch?v=KlGVM2DDilI

British Airways Launch Innovative "Look Up" Campaign

BA Plane Detecting Billboards

Statoil's Unique NFC Advertising Campaign unveiled at Heathrow Airport

Read about Statoil's NFC advertising campaign at Heathrow Airport

Statoil's NFC campaign at Heathrow Airport

Senior Businessmen Believe Advertising Belongs in Airports

Read the key findings of JCDecaux Airport's latest research Business Traveller 2




 



The Changing Dynamics of Airport Retail

 

Read an article published in Airport World, by Alex Avery of Pragma, on Innovation in Airport Retail.


http://www.airport-world.com/publications/all-online-articles/item/2941-shopping-list

Vienna Airport Launches Huge Digital Wall

Vienna International Airport has launched a huge digital advertising wall, which more than 50,000 passengers will pass ‘through’ every day.

The giant wall, located adjacent to the security area, is made up of 165 individual screens and measures 15m wide and 9m high

 

 



 

 Austrian Airlines are currently using the system to get New York bound passengers into a 'mood of anticipation' before their flight.

 

 

 

Outstanding LCD

We saw some outstanding LCD advertising display units this week at the new Leeds Trinity shopping mall in UK. The units were 'specd' by The Out-of-Home Media Consultancy's Steve Curtis, who planned the all digital media programme for Land Securities. Other units at Trinity include interactive videowalls, bulkhead videowalls and M-Vision units 

DUBAI INTERNATIONAL REVEALS THE WORLD’S LARGEST ILLUMINATED INDOOR ADVERTISING SIGN

Guiness World Records has announced that a new 28m wide by 6.2m high sign, with a surface area of 174m², in Dubai Terminal 3 is the world's largest illuminated indoor advertising sign.

The Sinology Enterprise Co Ltd/JCDecaux developed sign, promoting Nissan, features 183,000 white LEDs.

Eugene Barry, Dubai Airports' senior vice president, commercial, commented: “This project mirrors our own ambitions at Dubai Airports.

"With more than 57 million people passing through the world’s third-busiest airport last year, Dubai International is the perfect location for this record-breaking initiative, and we are delighted that Nissan has chosen our airport to showcase their brand to a global audience.”

GATWICK UNVEILS NEW INTERACTIVE MEDIA WALL

Gatwick has launched its latest customer service innovation – an interactive media wall, designed to entertain passengers via a travel related memory game.

This cutting edge digital opportunity, developed by Eye and Monster Media, employs touch interaction technology.  It is also equipped with an analytics and tracking system that measures direct user engagement and will permit brands to calculate a concrete return on investment for their campaign. The Media Wall is located in the North Terminal departures lounge to ensure optimum engagement via high levels of passenger dwell time.
The installation of the media wall is part of a £1.2 billion investment programme, which aims to transform and improve the travel experience for passengers.

Learn about the latest developments and innovations in Airport Advertising

Where: Passenger Terminal Conference, Geneva

When: 11 April 2013

Over the past 15 years, the annual Passenger Terminal Conference has firmly established itself as the most highly regarded airport terminal conference in the world, with delegates ranging from managers and their teams to CEOs from over 85 countries.

The conference offers the opportunity to address key issues affecting developments, share views, exchange ideas, benefit from the experiences of peers, and seek innovation and solutions.

Advertising is firmly on the agenda with presentations from four expert speakers:

Gary Mey - Schiphol Media

Sarah Parkes - Eyecorp

Hugues Brassard - Aeroports de Montreal

Jérôme Lepage - JCDecaux

The four speakers will present their latest developments and visions for the future. Following the presentations there will be a panel debate chaired by Philip Weake of Compass and questions from the audience. Areas discussed will include:   

-          The latest and best airport advertising concepts and innovations

-          Whether airport retail is an opportunity or a threat

-          The potential from developing technologies including smart phones, QR codes and NFC

DUBAI DUTY FREE APPOINTS DIGITAL MEDIA PARTNER

DUBAI DUTY FREE APPOINTS DIGITAL MEDIA PARTNER

Dubai Duty Free has appointed a specialist digital media partner, Connectiv, to operate advertising screens in and around retail areas.  The company operates 15 screens in Emirates Terminal Three Concourse B and more than 100 digital installations in the new Concourse A. 

By appointing a company with expertise in both travel retail and digital marketing, Dubai Duty Free hopes to maximise the potential advertising revenue and drive sales simultaneously.  The digital media platform enables brands to engage directly with consumers.  Content can be scheduled to target specific passenger groups and to take into account factors such as in-store promotions and activations and time sensitive messages.

 

REDUCE THE AIRPORT CARBON FOOTPRINT

Advances in LED technology have lead to the wider introduction of LED lightboxes into airport advertising and directional signage programmes.  Apart from reducing an airport’s carbon footprint, LED units offer a number of advantages over traditional fluorescent lightboxes:

·         Reduced running costs:  LED lighting is extremely energy efficient and uses a fraction of the electricity used by fluorescent tubes. In an environment such as an airport, where the units are switched on for long periods of time, the saving is significant. 

·         Low maintenance:  LED bulbs have a longer life and need changing less frequently than fluorescent tubes, thus reducing costs for both unit maintenance and bulb replacement.

·         Compact units:  LED requires significantly less depth than fluorescent lighting, allowing units to be slimline, lightweight and offering greater flexibility of installation.

·         Improved light distribution : LED lighting provides uniform brightness  across the surface of the lightbox display.

The Firenze phenomenon

Florence Airport in Italy generates some of the highest advertising sales per passenger in the world. To find out how, you can read Philip Weake's full article in Airport World at

http://viewer.zmags.com/publication/f94191f9#/f94191f9/46

Airport Advertising - more than just billboards

Advertising markets worldwide have evolved dramatically over the past 10 years with the fragmentation of TV and press and the emergence of new media. In 2009, the internet alone accounted for just under 13% of global advertising expenditure. Outdoor or out-of-home advertising is another big winner and airport media have evolved to represent the zenith of the sector.

Why are airports such good places for advertising? This boils down to audience delivery and environment. Firstly, the demographic profile of passengers travelling through the world's leading airports is extremely high. Secondly, advertisers like to showcase their products and services in an environment that is second to none. A number of new airport terminals such as Hong Kong, Beijing, Mumbai and London Heathrow T5, represent the most outstanding architecture and design found anywhere in the world. This combination of audience and architecture is a pretty compelling one for the world's largest advertisers and brands. By dint of the high level of security provided, airport terminals are just about the only environment where a computer or smart phone brand can safely place its products literally into the hands of prospective customers and get them back again!

Digital signage is now a 'must have' element at medium and large airports, and can generate between 20% and 40% of sales.

To find out more about how leading airports are embracing new developments and technologies, read the full article from Airport World magazine, January 2011 at http://www.airport-world.com/home/item/361-more-than-just-billboards.

Coming soon

Find out about innovations in the sector, from new media concepts to sustainability in action.