British Airways Launch Innovative "Look Up" Campaign

BA Plane Detecting Billboards

Statoil's Unique NFC Advertising Campaign unveiled at Heathrow Airport

Read about Statoil's NFC advertising campaign at Heathrow Airport

Statoil's NFC campaign at Heathrow Airport

Senior Businessmen Believe Advertising Belongs in Airports

Read the key findings of JCDecaux Airport's latest research Business Traveller 2




 



The Changing Dynamics of Airport Retail

 

Read an article published in Airport World, by Alex Avery of Pragma, on Innovation in Airport Retail.


http://www.airport-world.com/publications/all-online-articles/item/2941-shopping-list

Vienna Airport Launches Huge Digital Wall

Vienna International Airport has launched a huge digital advertising wall, which more than 50,000 passengers will pass ‘through’ every day.

The giant wall, located adjacent to the security area, is made up of 165 individual screens and measures 15m wide and 9m high

 

 



 

 Austrian Airlines are currently using the system to get New York bound passengers into a 'mood of anticipation' before their flight.

 

 

 

Outstanding LCD

We saw some outstanding LCD advertising display units this week at the new Leeds Trinity shopping mall in UK. The units were 'specd' by The Out-of-Home Media Consultancy's Steve Curtis, who planned the all digital media programme for Land Securities. Other units at Trinity include interactive videowalls, bulkhead videowalls and M-Vision units 

DUBAI INTERNATIONAL REVEALS THE WORLD’S LARGEST ILLUMINATED INDOOR ADVERTISING SIGN

Guiness World Records has announced that a new 28m wide by 6.2m high sign, with a surface area of 174m², in Dubai Terminal 3 is the world's largest illuminated indoor advertising sign.

The Sinology Enterprise Co Ltd/JCDecaux developed sign, promoting Nissan, features 183,000 white LEDs.

Eugene Barry, Dubai Airports' senior vice president, commercial, commented: “This project mirrors our own ambitions at Dubai Airports.

"With more than 57 million people passing through the world’s third-busiest airport last year, Dubai International is the perfect location for this record-breaking initiative, and we are delighted that Nissan has chosen our airport to showcase their brand to a global audience.”

GATWICK UNVEILS NEW INTERACTIVE MEDIA WALL

Gatwick has launched its latest customer service innovation – an interactive media wall, designed to entertain passengers via a travel related memory game.

This cutting edge digital opportunity, developed by Eye and Monster Media, employs touch interaction technology.  It is also equipped with an analytics and tracking system that measures direct user engagement and will permit brands to calculate a concrete return on investment for their campaign. The Media Wall is located in the North Terminal departures lounge to ensure optimum engagement via high levels of passenger dwell time.
The installation of the media wall is part of a £1.2 billion investment programme, which aims to transform and improve the travel experience for passengers.

Learn about the latest developments and innovations in Airport Advertising

Where: Passenger Terminal Conference, Geneva

When: 11 April 2013

Over the past 15 years, the annual Passenger Terminal Conference has firmly established itself as the most highly regarded airport terminal conference in the world, with delegates ranging from managers and their teams to CEOs from over 85 countries.

The conference offers the opportunity to address key issues affecting developments, share views, exchange ideas, benefit from the experiences of peers, and seek innovation and solutions.

Advertising is firmly on the agenda with presentations from four expert speakers:

Gary Mey - Schiphol Media

Sarah Parkes - Eyecorp

Hugues Brassard - Aeroports de Montreal

Jérôme Lepage - JCDecaux

The four speakers will present their latest developments and visions for the future. Following the presentations there will be a panel debate chaired by Philip Weake of Compass and questions from the audience. Areas discussed will include:   

-          The latest and best airport advertising concepts and innovations

-          Whether airport retail is an opportunity or a threat

-          The potential from developing technologies including smart phones, QR codes and NFC

DUBAI DUTY FREE APPOINTS DIGITAL MEDIA PARTNER

DUBAI DUTY FREE APPOINTS DIGITAL MEDIA PARTNER

Dubai Duty Free has appointed a specialist digital media partner, Connectiv, to operate advertising screens in and around retail areas.  The company operates 15 screens in Emirates Terminal Three Concourse B and more than 100 digital installations in the new Concourse A. 

By appointing a company with expertise in both travel retail and digital marketing, Dubai Duty Free hopes to maximise the potential advertising revenue and drive sales simultaneously.  The digital media platform enables brands to engage directly with consumers.  Content can be scheduled to target specific passenger groups and to take into account factors such as in-store promotions and activations and time sensitive messages.