GATWICK UNVEILS NEW INTERACTIVE MEDIA WALL

Gatwick has launched its latest customer service innovation – an interactive media wall, designed to entertain passengers via a travel related memory game.

This cutting edge digital opportunity, developed by Eye and Monster Media, employs touch interaction technology.  It is also equipped with an analytics and tracking system that measures direct user engagement and will permit brands to calculate a concrete return on investment for their campaign. The Media Wall is located in the North Terminal departures lounge to ensure optimum engagement via high levels of passenger dwell time.
The installation of the media wall is part of a £1.2 billion investment programme, which aims to transform and improve the travel experience for passengers.

Learn about the latest developments and innovations in Airport Advertising

Where: Passenger Terminal Conference, Geneva

When: 11 April 2013

Over the past 15 years, the annual Passenger Terminal Conference has firmly established itself as the most highly regarded airport terminal conference in the world, with delegates ranging from managers and their teams to CEOs from over 85 countries.

The conference offers the opportunity to address key issues affecting developments, share views, exchange ideas, benefit from the experiences of peers, and seek innovation and solutions.

Advertising is firmly on the agenda with presentations from four expert speakers:

Gary Mey - Schiphol Media

Sarah Parkes - Eyecorp

Hugues Brassard - Aeroports de Montreal

Jérôme Lepage - JCDecaux

The four speakers will present their latest developments and visions for the future. Following the presentations there will be a panel debate chaired by Philip Weake of Compass and questions from the audience. Areas discussed will include:   

-          The latest and best airport advertising concepts and innovations

-          Whether airport retail is an opportunity or a threat

-          The potential from developing technologies including smart phones, QR codes and NFC

DUBAI DUTY FREE APPOINTS DIGITAL MEDIA PARTNER

DUBAI DUTY FREE APPOINTS DIGITAL MEDIA PARTNER

Dubai Duty Free has appointed a specialist digital media partner, Connectiv, to operate advertising screens in and around retail areas.  The company operates 15 screens in Emirates Terminal Three Concourse B and more than 100 digital installations in the new Concourse A. 

By appointing a company with expertise in both travel retail and digital marketing, Dubai Duty Free hopes to maximise the potential advertising revenue and drive sales simultaneously.  The digital media platform enables brands to engage directly with consumers.  Content can be scheduled to target specific passenger groups and to take into account factors such as in-store promotions and activations and time sensitive messages.

 

REDUCE THE AIRPORT CARBON FOOTPRINT

Advances in LED technology have lead to the wider introduction of LED lightboxes into airport advertising and directional signage programmes.  Apart from reducing an airport’s carbon footprint, LED units offer a number of advantages over traditional fluorescent lightboxes:

·         Reduced running costs:  LED lighting is extremely energy efficient and uses a fraction of the electricity used by fluorescent tubes. In an environment such as an airport, where the units are switched on for long periods of time, the saving is significant. 

·         Low maintenance:  LED bulbs have a longer life and need changing less frequently than fluorescent tubes, thus reducing costs for both unit maintenance and bulb replacement.

·         Compact units:  LED requires significantly less depth than fluorescent lighting, allowing units to be slimline, lightweight and offering greater flexibility of installation.

·         Improved light distribution : LED lighting provides uniform brightness  across the surface of the lightbox display.

The Firenze phenomenon

Florence Airport in Italy generates some of the highest advertising sales per passenger in the world. To find out how, you can read Philip Weake's full article in Airport World at

http://viewer.zmags.com/publication/f94191f9#/f94191f9/46

Airport Advertising - more than just billboards

Advertising markets worldwide have evolved dramatically over the past 10 years with the fragmentation of TV and press and the emergence of new media. In 2009, the internet alone accounted for just under 13% of global advertising expenditure. Outdoor or out-of-home advertising is another big winner and airport media have evolved to represent the zenith of the sector.

Why are airports such good places for advertising? This boils down to audience delivery and environment. Firstly, the demographic profile of passengers travelling through the world's leading airports is extremely high. Secondly, advertisers like to showcase their products and services in an environment that is second to none. A number of new airport terminals such as Hong Kong, Beijing, Mumbai and London Heathrow T5, represent the most outstanding architecture and design found anywhere in the world. This combination of audience and architecture is a pretty compelling one for the world's largest advertisers and brands. By dint of the high level of security provided, airport terminals are just about the only environment where a computer or smart phone brand can safely place its products literally into the hands of prospective customers and get them back again!

Digital signage is now a 'must have' element at medium and large airports, and can generate between 20% and 40% of sales.

To find out more about how leading airports are embracing new developments and technologies, read the full article from Airport World magazine, January 2011 at http://www.airport-world.com/home/item/361-more-than-just-billboards.

Coming soon

Find out about innovations in the sector, from new media concepts to sustainability in action.