British Airways Launch Innovative "Look Up" Campaign

BA Plane Detecting Billboards

Statoil's Unique NFC Advertising Campaign unveiled at Heathrow Airport

Read about Statoil's NFC advertising campaign at Heathrow Airport

Statoil's NFC campaign at Heathrow Airport

Senior Businessmen Believe Advertising Belongs in Airports

Read the key findings of JCDecaux Airport's latest research Business Traveller 2




 



The Changing Dynamics of Airport Retail

 

Read an article published in Airport World, by Alex Avery of Pragma, on Innovation in Airport Retail.


http://www.airport-world.com/publications/all-online-articles/item/2941-shopping-list

Vienna Airport Launches Huge Digital Wall

Vienna International Airport has launched a huge digital advertising wall, which more than 50,000 passengers will pass ‘through’ every day.

The giant wall, located adjacent to the security area, is made up of 165 individual screens and measures 15m wide and 9m high

 

 



 

 Austrian Airlines are currently using the system to get New York bound passengers into a 'mood of anticipation' before their flight.

 

 

 

Outstanding LCD

We saw some outstanding LCD advertising display units this week at the new Leeds Trinity shopping mall in UK. The units were 'specd' by The Out-of-Home Media Consultancy's Steve Curtis, who planned the all digital media programme for Land Securities. Other units at Trinity include interactive videowalls, bulkhead videowalls and M-Vision units 

DUBAI INTERNATIONAL REVEALS THE WORLD’S LARGEST ILLUMINATED INDOOR ADVERTISING SIGN

Guiness World Records has announced that a new 28m wide by 6.2m high sign, with a surface area of 174m², in Dubai Terminal 3 is the world's largest illuminated indoor advertising sign.

The Sinology Enterprise Co Ltd/JCDecaux developed sign, promoting Nissan, features 183,000 white LEDs.

Eugene Barry, Dubai Airports' senior vice president, commercial, commented: “This project mirrors our own ambitions at Dubai Airports.

"With more than 57 million people passing through the world’s third-busiest airport last year, Dubai International is the perfect location for this record-breaking initiative, and we are delighted that Nissan has chosen our airport to showcase their brand to a global audience.”