Friday, 8 March 2013

Learn about the latest developments and innovations in Airport Advertising



Where: Passenger Terminal Conference, Geneva

When: 11 April 2013

Over the past 15 years, the annual Passenger Terminal Conference has firmly established itself as the most highly regarded airport terminal conference in the world, with delegates ranging from managers and their teams to CEOs from over 85 countries.

The conference offers the opportunity to address key issues affecting developments, share views, exchange ideas, benefit from the experiences of peers, and seek innovation and solutions.

Advertising is firmly on the agenda with presentations from four expert speakers:

Gary Mey - Schiphol Media

Sarah Parkes - Eyecorp

Hugues Brassard - Aeroports de Montreal

Jérôme Lepage - JCDecaux

The four speakers will present their latest developments and visions for the future. Following the presentations there will be a panel debate chaired by Philip Weake of Compass and questions from the audience. Areas discussed will include:   

-          The latest and best airport advertising concepts and innovations

-          Whether airport retail is an opportunity or a threat

-          The potential from developing technologies including smart phones, QR codes and NFC