Why are airports such good places for advertising? This boils down to audience delivery and environment. Firstly, the demographic profile of passengers travelling through the world's leading airports is extremely high. Secondly, advertisers like to showcase their products and services in an environment that is second to none. A number of new airport terminals such as Hong Kong, Beijing, Mumbai and London Heathrow T5, represent the most outstanding architecture and design found anywhere in the world. This combination of audience and architecture is a pretty compelling one for the world's largest advertisers and brands. By dint of the high level of security provided, airport terminals are just about the only environment where a computer or smart phone brand can safely place its products literally into the hands of prospective customers and get them back again!
Digital signage is now a 'must have' element at medium and large airports, and can generate between 20% and 40% of sales.
To find out more about how leading airports are embracing new developments and technologies, read the full article from Airport World magazine, January 2011 at http://www.airport-world.com/home/item/361-more-than-just-billboards.
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