tag:blogger.com,1999:blog-31114464658622236312012-03-02T02:25:29.585-08:00Compass International Mediahttp://www.blogger.com/profile/13329745343958142778noreply@blogger.comBlogger31100tag:blogger.com,1999:blog-3111446465862223631.post-2335825809537291202012-03-02T02:21:00.001-08:002012-03-02T02:25:29.600-08:00<div class="separator" style="clear: both; text-align: left;"><a href="http://3.bp.blogspot.com/-JQeUN73UrWI/T1Cd5YKFkxI/AAAAAAAAAAU/5_LAl7r66zY/s1600/P1000440.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="http://3.bp.blogspot.com/-JQeUN73UrWI/T1Cd5YKFkxI/AAAAAAAAAAU/5_LAl7r66zY/s320/P1000440.JPG" uda="true" width="320" /></a></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">Florence Airport in Italy generates some of the highest advertising sales per passenger in the world. To find out how, you can read&nbsp;Philip Weake's full article in Airport World at </div><br /><a href="http://viewer.zmags.com/publication/f94191f9#/f94191f9/46">http://viewer.zmags.com/publication/f94191f9#/f94191f9/46</a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3111446465862223631-233582580953729120?l=compass-inter-media.blogspot.com' alt='' /></div>Compass International Mediahttp://www.blogger.com/profile/13329745343958142778noreply@blogger.com0tag:blogger.com,1999:blog-3111446465862223631.post-50428536812782485202011-03-22T11:58:00.000-07:002011-03-22T11:58:32.816-07:00<div class="separator" style="clear: both; text-align: center;"><a href="https://lh4.googleusercontent.com/-cqQxt_mCkUU/TYjj-b6yxoI/AAAAAAAAAAQ/gyqTvhhXaE4/s1600/P1000596.JPG" imageanchor="1" style="clear: left; cssfloat: left; float: left; height: 248px; margin-bottom: 1em; margin-right: 1em; width: 321px;"><img border="0" height="240" r6="true" src="https://lh4.googleusercontent.com/-cqQxt_mCkUU/TYjj-b6yxoI/AAAAAAAAAAQ/gyqTvhhXaE4/s320/P1000596.JPG" width="320" /></a></div><span style="font-family: Verdana, sans-serif;">Advertising markets worldwide have evolved dramatically over the past 10 years with the fragmentation of TV and press and the emergence of new media. In 2009, the internet alone accounted for just under 13% of global&nbsp;advertising expenditure. Outdoor or out-of-home advertising is another big winner and airport media have evolved to represent the zenith of the sector. </span><br /><br /><span style="font-family: Verdana, sans-serif;">Why are airports such good places for advertising? This boils down to audience delivery and environment. Firstly, the demographic profile of passengers travelling through the world's leading airports is extremely high. Secondly, advertisers like to showcase their products and services in an environment that is second to none. A number&nbsp;of new&nbsp;airport terminals such as&nbsp;Hong Kong,&nbsp;Beijing, Mumbai&nbsp;and London Heathrow T5, represent the most outstanding architecture and design found anywhere in the world. This combination of audience and architecture is a pretty compelling one for the world's largest advertisers and brands. By dint of the high level of security provided, airport terminals are just about the only environment where a computer or smart phone brand can safely place its products literally into the hands of prospective customers and get them back again!</span><br /><br /><span style="font-family: Verdana;">Digital signage is&nbsp;now a 'must have' element at medium and large airports, and&nbsp;can generate&nbsp;between 20% and 40% of sales. </span><br /><br /><span style="font-family: Verdana;">To find out more about how leading airports are&nbsp;embracing new developments and technologies,&nbsp;read the full article from Airport World magazine,&nbsp;January 2011 at&nbsp;<a href="http://www.airport-world.com/home/item/361-more-than-just-billboards">http://www.airport-world.com/home/item/361-more-than-just-billboards</a>.</span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3111446465862223631-5042853681278248520?l=compass-inter-media.blogspot.com' alt='' /></div>Compass International Mediahttp://www.blogger.com/profile/13329745343958142778noreply@blogger.com0tag:blogger.com,1999:blog-3111446465862223631.post-76612878409114704382011-03-08T05:13:00.000-08:002011-03-08T05:13:25.322-08:00<div align="center" class="separator" style="clear: both; text-align: left;"><a href="https://lh5.googleusercontent.com/-nlTnzzM4w0g/TXYpw0ETtdI/AAAAAAAAAAM/dhWrcYpdKoA/s1600/solar-billboard.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" q6="true" src="https://lh5.googleusercontent.com/-nlTnzzM4w0g/TXYpw0ETtdI/AAAAAAAAAAM/dhWrcYpdKoA/s320/solar-billboard.jpg" width="320" /></a></div><div align="center" class="separator" style="clear: both; text-align: left;"><br /></div><div align="center" class="separator" style="clear: both; text-align: left;"><span style="font-family: Verdana, sans-serif;">Find out about innovations in the sector, from new media concepts to sustainability in action. </span></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3111446465862223631-7661287840911470438?l=compass-inter-media.blogspot.com' alt='' /></div>Compass International Mediahttp://www.blogger.com/profile/13329745343958142778noreply@blogger.com